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Research papers

German radio multi-method survey 1995

The radio survey method test carried out in 1995 by the German radio organisations within AG.MA was a milestone in German radio research in many respects. This was the first time that a method test of this kind had been carried out in Germany, at...

Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
June 15, 1997
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Citation

Müller-Veeh, D. (1997a, June 15). German radio multi-method survey 1995. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995


Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997
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Citation

Cornish and Neely (1997a, June 15). Making audience surveys more relevant to programmers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/making-audience-surveys-more-relevant-to-programmers


Research papers

Radio in the media-mix

Utilizing the basis of the very complex automobile market in Germany, the effects created by radio advertising in a media-mix will be demonstrated. The essential effects of an advertising campaign can only be proven in psychologically defined target...

Catalogue: 2nd Radio Research Symposium
Author: Sven Dierks
June 15, 1997
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Citation

Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-in-the-media-mix


Research papers

Measuring rebroadcast audiences in Central and Eastern Europe

This paper examines the practice of measuring rebroadcast audiences to international radio stations in central and eastern Europe. Finite resources mean that it is important that the effectiveness of this method of delivery can be properly assessed...

Catalogue: 2nd Radio Research Symposium
Author: Hugh Hope-Stone
June 15, 1997
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Citation

Hope-Stone, H. (1997a, June 15). Measuring rebroadcast audiences in Central and Eastern Europe . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-rebroadcast-audiences-in-central-and-eastern-europe-


Research papers

Radio audience measurement in the future

This paper first reviews the overall nature of audience measurement of radio into which context the potential for a meter based solution can be set. It considers the nature of task that radio research faces, identifies the different sources of...

Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
June 15, 1997
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Citation

Gane, R. (1997a, June 15). Radio audience measurement in the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement-in-the-future


Research papers

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium
Author: Thomas W. White
June 15, 1997
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Citation

White, T. W. (1997a, June 15). What radio stations call themselves and what diarykeepers call them. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-radio-stations-call-themselves-and-what-diarykeepers-call-them


Research papers

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium
Author: David Rogerson
June 15, 1997
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Citation

Rogerson, D. (1997a, June 15). Learning from our listeners . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/learning-from-our-listeners-


Research papers

Radio audience measurement

This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...

Catalogue: 2nd Radio Research Symposium
Author: Steve Wilcox
June 15, 1997
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Citation

Wilcox, S. (1997a, June 15). Radio audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-audience-measurement


Research papers

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium
Authors: Heloise van den Berg, Henk Van Zurksum
June 15, 1997
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Citation

van den Berg and Van Zurksum (1997a, June 15). Now listen and pay attention. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/now-listen-and-pay-attention